Running two commercials in one. Hacking a technology to surprise and serve viewers.

To promote the new AMG 45, the faster version of the Mercedes-Benz A-class, we hijacked DVR technology and made an unstoppable TV ad. We would broadcast two commercials at a different speed. At normal speed, people watched the standard version of the A-class spot. If watchers fast-forwarded the spot, they watched the faster version, advertising the faster car: the AMG 45. This way, there was no chance to miss A-Class in the commercial break. No matter at what speed.