A new way to experience the technology of SAP. Using data to improve peoples experiences.
A complex product needs an easy showcase. With ‘Experience Management’ by SAP companies can get feedback from their customers on how to improve their product. So we let regular people tell us about their experience in the city, and then we used that data to improve their experience. All done with SAP ‘Experience Management’.
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ECD: Greg Ketchum, Tom Godici GCD: Corey Rakowski, Kleber Menenez ACD: Andres Maldonado, Mårten Engström