An analog TV-station in a digital world - Vodafone TV
Vodafone TV is a service that delivers the main German channels in HD quality. To launch it, we invented a satirical story around an analog TV channel, called Alt TV (Old TV in English) that refused to join the HD trend. Fearing to go out business, Gordon Barto, the CEO of Alt TV tried to convince Germany to stay analog by starting a fierce battle against Vodafone TV. The campaign was Germany's most successful in its category and a huge hit on social media.
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CCO: Götz Ulmer, Fabian Frese CD: Simon Hibel ACD: Andres Maldonado, Tommy Norin, Salvatore Russomanno
Activations
As the characters of the campaign gained love in the public eye we extended the campaign to social media and made it possible for the public to interact with the characters in various social activations. First out was the Tweet Killer…
Social Media
People also had the chance to follow Gordon and the rest of the ALT.TV staff on Facebook and find out how they planned their next moves on Vodafone TV.
