“Bad Weather Vacation”
A social competition by TUI Travels
German weather is something to escape. That’s why we created the first ever Bad Weather competition. A competition where the person who experienced the worst weather would win the best holiday with TUI. We created an iOS app, where participants could ‘check-in’ their weather status. Competitors would earn points if they experienced bad weather such as rain-wind-extreme temperature. It won App Store Editors Choice, Clio Bronze, New York Festival, ADC Germany, ADC Europe, AME Silver.
The App
To join the competition users were invited to download our app. With the app users could check-in their current weather status based on their GEO location.
Platform
The competition lived in a Facebook app. Users could see all participants, see their current weather statuses and even see if their friends where participating.
Art Direction
For this campaign we wanted a digital solution that presented the energy and humor of the competition.
The Craft
We teamed up with Lucas Zannotto who brought our vision to life by crafting the designs, and then animated the various bits into beautiful looking stop motion sequences.