A tailored small business campaign. Using Instagrams own feature to showcase the benefit of FedEx.
FedEx serves every business, even if it’s really small. Even if it’s as small as the screen of your phone. To communicate this we created a series of crafted Instagram ads tailored to the size of Instagram showcasing that FedEx serves even the smallest of small business owners.
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ECD: Greg Ketchum, Tom Godici CD: Banks Noel ACD: Andres Maldonado, Mårten Engström
The Craft
To accomplish this concept we built up each of the three small businesses in small cubicles, each with their own distinct look and feel.
