“Drive & Seek” an interactive film by. Mercedes-Benz
For the global launch of the new C-Class Coupe we tapped into the world of action movies and high speed car chases. We created an interactive story around a mysterious art heist called “Drive & Seek”. Viewers were invited to take part in solving the mystery trough the interactive film and social media. Media Coverage: IMDB 7.3, Motortrend, LBBO, Awwwwards, AutoBlog, Horizont, Canadian Business
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CCO: Tim Wagner CD: Martin Strutz, Jonas Keller, Daniel Pieracci AD: Andres Maldonado, Andreas Wagner CW: Luca Reishleit, Greg Fraser
Print & OOH
A full 360 campaign keeping its action packed spirit in its print and OOH executions.
Interactive Experience
Online people could take part in the action packed experience by trying to solve the riddle. The interactive film have multiple storylines and would change depending on viewers choices.
Watch the film.
