An online casino, run by rats.

Sallos is a German licorice brand known for its extra strong taste. Tasting one is a gamble: either you love it or hate it! To communicate this challenging feeling, we created Rat Roulette, the very first live streaming casino entirely run by rats. The digital stunt was launched on Sallos' social channels and it was a huge hit. During its first day online it had 80K unique visitors.