Turning lemons into lemonade - A personal project

While top news stories circulated around the large layoffs across the country, a parallel story circulated, the one about the largest Mega Millions jackpot in the history.

My idea was to connect the two, offering laid-off people the chance to win the Mega Million. But not with any random number, instead using their laid-off details and turning their laid-off details into a personal lottery ticket number.

https://layoff2payoff.com

The Tool

In 6 lighthearted questions users give their answers, each answer will fill out a number in their lottery ticket, generating their personalized lottery number. The site has so far attracted over 200k visitors and potential lottery winners.

The Craft

The concept behind the design was to lighten up while entertain people. For each of the questions I hand illustrated a satirical image.

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