Cigna — The Visibility Gap Podcast

To help Cigna champion women’s well-being, we created a podcast that puts women’s health at the center of the conversation.

Agency: Mccann NY, ECD: Ryan Blank, Mike Hahn CD Partner: Jesse Langer

Better by Design reflects Cigna’s commitment to redefine the healthcare experience—by design.

Cigna — Better by Design

Agency: Mccann NY, ECD: Ryan Blank, Mike Hahn CD Partner: Jesse Langer, Dave Marino

TUI — Bad Weather Vacation

Turn your worst weather into your best vacation. During a 4 week competition participants logged their bad weather experiences on our iOS app to earn points.

Agency: Jung von Matt Hamburg ECD: Götz Ulmer, Berndt Kramer CD: Michael Ploj AD: Andres Maldonado, Tommy Norin CW: Salvatore Russomanno

Vodafone — Save AltTV

"Alt" means "old" in German. It was also the name of a fictional TV station we created—one that resisted the digital age and clinge on to the past. Alt served as a satirical contrast to Vodafone’s Digital TV service.

Agency: Jung von Matt Hamburg ECD: Götz Ulmer CD: Michael Ploj AD: Andres Maldonado, Tommy Norin CW: Salvatore Russomanno

Hawesko — Revenge of the Champagne

To launch Hawesko online wine store, we created “Revenge of the Champagne”—a playful twist on tradition. Instead of christening a ship, a giant champagne bottle crashed into one. The stunt made a bold, headline-grabbing statement: wine is taking over.

Agency: Jung von Matt Hamburg CCO: Götz Ulmer CD Partner: Michael Kittel, Jan Propach

SAP — Live Business

SAP’s technology delivers real-time business insights straight to the boardroom. Our ‘Live Business’ campaign showed how even small changes can be instantly analyzed, revealing their impact on your business.

ECD: Greg Ketchum, Tom Godici GCD: Corey Rakowsky, Kleber Menenez ACD: Andres Maldonado, Mårten Engström

SAP — NEW York City Experience

A complex product needs a simple showcase. With SAP’s ‘Experience Management,’ companies gather customer feedback to improve their products. We showed this by collecting real feedback from people in the city and using it to enhance their experience—powered by SAP.

ECD: Greg Ketchum, Tom Godici GCD: Corey Rakowsky, Kleber Menenez ACD: Andres Maldonado, Mårten Engström

Vodafone — Power To You

This Vodafone brand commercial shows the network as more than just technology—those four bars are like friends, always there when you need them. The campaign included TV, print, and online games.

ECD: Götz Ulmer CD: Simon Hibel, Andres Blumenthal, Michael Ploj AD: Andres Maldonado, Tommy Norin CW: Salvatore Russomanno

FedEx — InstaSized Businesses

FedEx supports every business—no matter how small, even phone-screen small. To show this, we created Instagram ads perfectly sized for the platform, highlighting FedEx’s commitment to even the tiniest entrepreneurs.

ECD: Greg Ketchum, Tom Godici CD: Banks Noel ACD partner: Marten Engstrom

Vodafone — Add Power

This brand commercial shows how powerful the Vodafone network is. Using stunning visual metaphors, the film displays the increasing amount of power you get from Vodafone network.

ECD: Götz Ulmer CD: Simon Hiebl, Andres Blumenthal AD/CW’s: Heiner Twenhäfel, Pavel Bondarenko, Salvatore Russomanno, Juarez Rodriguez, Tommy Norin

A font to fight illiteracy — Klitschko Foundation

Together with boxing champ Klitschko, we raised awareness and funds to fight child illiteracy. He punched every letter of the alphabet in ink, creating 26 unique artworks. These became a downloadable font, and the originals were auctioned at Christie's in an event called “AlphaBid,” raising over €136,000 for the cause.

ECD: Tom Hauser CD: Milena Pfannkuchen, Andres Maldonado

SAP— The Best Run Sap

What is the larger purpose of businesses? In this campaign we explored what problems businesses actually can fix. The campaign ran in North America, Latin America, Europe and Asia.